Ubisoft Pulls The Plug On The Starlink Toy Production

There goes another cool gaming toy getting canceled

First, it was Destiny killing off their Infinity toy and games. Then Activision put their Skylander series on hiatus (where it still remains to this day). Now Ubisoft has followed suit and has announced that the Starlink: Battle for Atlas toy production has been halted.

Due to poor sales of the toys, they will no longer be produced and once the stock runs out that’s it. Which means if you liked the way the toys looked, you better get to your local stores or Amazon and scoop them up.

The gaming series, however, will continue and Ubisoft has pledged continued support. Though, I wonder if it will be the same since the toys were the selling point of the game. I also now wonder how this is going to affect the PC version of the game that was announced but hasn’t been released yet.

A full statement on the status of Starlink, as well as the toy cancelation, has been posted on the official website.

Pilots of the Starlink Initiative,

Thank you so much for the warm response to the new Starlink content announced during the February Nintendo Direct.

With the announcement of new content arriving this April, we felt that it is important to provide an update on the topic of physical toys. Starlink: Battle for Atlas has been a passion project for us from the start, and we are incredibly proud of the modular Starship technology we have developed, and how well players have responded to it.

Despite the immense and continuous support from our players, the sales for Starlink: Battle for Atlas fell below expectations. Consequently, we recently made the decision to not release any additional physical toys for the Spring update and in the future.

As part of our effort to do right by our passionate and dedicated community we are currently hard at work on our biggest update to the game so far and are pleased to tell all of you that there will be new digital ships, pilots and weapons to collect.

Additionally, there will be a ton of free content to expand your games such as additional missions, challenges and new activities to engage in throughout Atlas, including content that was inspired by community suggestions, such as Outlaw Racing.

We’re very grateful for the support we have received from players around the world and can’t wait for everyone to get their hands on our next big update launching this April.

We’ll see you in the stars,

Starlink Development Team

It just seems that the gaming industry has moved on from attempting to include toys into the actual gameplay. I thought Activision’s Skylanders and Disney’s Infinity had definitely managed to penetrate the market and had a big success during their rooms. Though I suppose it was expected once the two biggest names in gaming toys had moved on, leaving fans to question why they even purchased all those toys. As for Nintendo’s amiibo’s, I don’t see that ever dying as they just print money.

I really hope this doesn’t lead to any more layoffs or closures. Lord knows we’ve seen way too many of that happening recently.

Starlink is currently available for the PS4, Xbox One, and Switch. 

Source: Starlink website