Hasbro has made the announcement that they have acquired the entire Power Rangers license from Saban. The deal is expected to be finalized during the second fiscal quarter of 2018. This deal will include the purchase of every bit of intellectual property from the television show, figures, merchandise, home video releases and everything else associated with the brand. Hasbro had previously acquired the license to produce toys for the series, replacing Bandai Namco as of April 1, 2019, in a $22.25 million deal. This price will be credited back to them since they are purchasing the entire license as part of a package deal for $522 million.
The $522 million package deal includes other licenses as well. They have also acquired the licenses to My Pet Monster, Popples, Julius Jr. Lune Petunia, Treehouse Detectives, and other various unnamed licenses. They paid $229.75 million in cash and an additional $270 million in Hasbro stock.
Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”
“25 years after launching Power Rangers, I believe the future for this brand has never been greater,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”
Haim Saban brought Japan’s Kyouryu Sentai Zyuranger series to the United States in 1993 under the name Mighty Morphin’ Power Rangers. The franchise is still going to this day and is currently in its 25th season with Power Rangers Ninja Steel.
The first set of products from Hasbro are slated for a Spring 2019 release.
