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The OuterhavenThe Outerhaven
Home»News»Entertainment News»Comic Book & Manga»VIZ Media Announces Leadership Transition

VIZ Media Announces Leadership Transition

By Josh PiedraMarch 31, 2025
VIZ Media

VIZ Media, a leading producer and distributor of manga and anime, announces a major leadership transition as Ken Sasaki moves into the role of Chairman & Executive Advisor, and Brad Woods is appointed President and Chief Executive Officer (CEO). This change marks an important moment for VIZ Media, reinforcing its position as a global powerhouse in Japanese pop culture.

Ken Sasaki: An Instrumental Leader In VIZ Media’s Growth

As CEO for 13 years, Ken Sasaki transformed VIZ Media from a specialty publisher into the leading force for Japanese pop culture in the West. Under his leadership, VIZ forged landmark industry partnerships, pioneered digital strategies, and helped propel manga and anime into the mainstream across North America, UK & Ireland, Australia and New Zealand. Now, as Chairman & Executive Advisor, he continues to shape the company’s strategic direction as it enters its next phase of global expansion.

Ken holds an MBA from Stanford Graduate School of Business and a bachelor’s degree in engineering from Keio University. He has also worked extensively in both Japan and the United States.

“What we’ve built at VIZ Media is nothing short of extraordinary,” said Sasaki. “Manga and anime have become global phenomena, and VIZ is at the center of this movement. With Brad Woods taking the lead, VIZ is poised to expand its influence in ways the industry has never seen before.”

Brad Woods: Driving the Next Phase of Global Growth

VIZ

As VIZ Media’s new President and CEO, Brad Woods brings over 25 years of experience in entertainment, marketing, and brand strategy, including a decade at VIZ Media, where he played a key role in transforming manga and anime into mainstream entertainment. With a strong background in franchise expansion, digital innovation, and consumer engagement, Woods has led record-breaking sales initiatives, strategic brand partnerships, and VIZ’s expansion across publishing, digital media, streaming, and consumer products. Previously, he held senior leadership roles at Mattel, DreamWorks, and Warner Bros. Entertainment, leveraging his expertise in franchise management, digital transformation, and global brand growth. He holds an MBA from USC’s Marshall School of Business and a BS from the University of Arizona.

“Anime and manga are no longer niche—they are global cultural forces shaping entertainment, fashion, gaming, and beyond,” said Woods. “With VIZ Media’s unparalleled catalog and commitment to innovation, we are poised to reach broader audiences and set new industry standards. I’m honored to lead VIZ into this next chapter.”

Source: Press Release

anime Manga Viz Media
Josh Piedra
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Josh has been an anime fan for nearly twenty years. In addition, he is a light novel author with over 25 books published as well as the owner of Meteora Press, his personal publishing label. Anime and otaku culture isn't Josh's only area of expertise. He also has a Bachelor of Arts in Game Design and has created a handful of independent games along with a deep working knowledge of the gaming industry.

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