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The OuterhavenThe Outerhaven

Masahiro Sakurai Talks How Kirby Success Didn’t Affect Him

Who doesn't like this guy, seriously?
By Todd BlackJanuary 9, 2026
Masahiro Sakurai, Kirby

Over the last however many years, I’ve noted in places like the Nintendo Entertainment Podcast that I adore Masahiro Sakurai. He’s the man behind many hit Nintendo titles, and anytime he gets attached to a game, people are eager to see what it’s like. Furthermore, he’s one of the most humble and grounded people you’ll ever hear from, and a recent interview with 47 News over in Japan highlighted that when he talked about Kirby. The original title was what helped make him a “name” in the game industry, especially after its continued success on various Nintendo platforms, and yet, he was unbothered by how well it was doing:

“Whether the game was selling well or not, I probably would have continued to devote myself to game development. And I don’t really think of myself as a huge hit or a hit maker.

When I look at other games, I think, “Wow!” They’re doing things that neither I nor my team could do. I’m constantly wondering how they can create something so amazing, and I feel like I have to keep challenging myself.”

You can see that statement personified in his latest game, Kirby Air Riders, which is out right now on the Nintendo Switch 2. The game was the sequel to a title from 20 years ago on the Nintendo GameCube, and Sakurai admitted that he put everything he could into the game for its launch, which is why there’s no DLC for it.

As such, with the game done, and Masahiro Sakurai’s mindset always about “challenging himself,” you have to wonder what he’ll do next.

Source: 47 News

kirby Kirby Air Riders Masahiro Sakurai
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Todd Black

A self-proclaimed Nintendo fanboy, born, bred, and Mushroom fed! He’s owned every Nintendo handheld and every console since the SNES. He's got a degree in video game development, is a published comic book writer and an author of several novels!

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