The virtual sneaker market is booming, especially in North America. A virtual fashion brand called rtfkt generated considerable buzz by reporting sales of more than $3.1 million over a 7-minute period. The market is expected to continue to grow in the future, with buyers expanding beyond collectors to gamers and users of VR spaces.
1SEC Inc. is based in Los Angeles, USA and Tokyo, Japan and empowers entertainment through the use of AI and 3DCG technology. Now, via its internal digital fashion label “1Block”, the company is set to release collectible virtual sneakers (NFTs), which are increasingly attracting attention especially in North America, through the world’s largest NFT marketplace Rarible beginning on Thursday, April 22nd.
The concept behind this NFT is a collectable virtual sneaker inspired by universally familiar and iconic silhouettes. Elements of the design, including the rainbow color scheme (a symbol of the importance of diversity), the fantastical smoke curling up from the sole, the flowing textures, and the uplifting style, were all inspired by the hippie movement.
1Block is Japan’s first digital fashion label focused on 3DCG. The label offers one-stop production capabilities including the use of cutting-edge technologies such as 3DCG and Blockchain to create digital fashion, develop digital content, and plan digital marketing strategies. Various media and creator collaborations are upcoming.
To check out more products that they have to offer, follow them on social media:
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