Get ready to be confused, as EA has announced that it will be making some branding changes to its EA Access and EA Origin subscription services.
Starting next week, August 18th, 2020, EA will combine EA Access and EA Origin Basic into one service called EA Play. If that name sounds familiar it would be due to EA using that name for it’s past several Livestream events. But we’ll get to that shortly, as that’s also been changed. As for Origin Access Premier, that will be renamed to EA Play Pro.
EA has confirmed that the same benefits that these services provided in the past will not change, and will add new perks as well. So far the only perk that they’ve announced is that they’ll offer “exclusive in-game challenges and monthly reward drops for members on select titles.”. More perks will be added to the service
As for the EA Play Livestream Event, that is also seeing a name change and will be known as EA Play Live. It’s going to be weird saying “EA Play Live Livestream”, so get used to that.
You may be familiar with the annual live event previously called EA Play, which also has a new name, EA Play Live. It’s a showcase dedicated to sharing the latest EA news and game updates with our global community. EA Play Live includes a multitude of experiences from world premieres and game updates, to fun ways for players and community to interact with EA’s hit games.
I doubt this is the last change-up we’ll see from EA and expect more to come in the weeks ahead. Before the rebranding, EA had started bringing back their gaming catalog to Steam. Which they had removed years ago when EA started up Origin, their digital storefront, which seems to be in limbo at the moment. Will EA abandon it completely with its move to Steam or will it exist in a lesser capacity? I guess we’ll have to wait and see.
