Manga Publisher Yen Press Names New Sales & Marketing Director

Yen Press announced that they have appointed a new Sales & Marketing Director. Mark de Vera was appointed to that role in January 2020. His responsibilities will include leading comprehensive initiatives to drive consumer awareness for Yen Press’ extensive catalog of manga, light novels, and original content. He will also be responsible for leveraging existing distribution partners and cultivate new sales channels.

As Sales and Marketing Director, de Vera will develop and implement comprehensive marketing aimed at developing consumer-oriented branding and the expansion of important reader demographics including the YA and middle-grade categories. He will manage Yen Press’s social media presence and will provide oversight for publicity, advertising, and convention activities. He will also coordinate sales efforts with key domestic accounts in partnership with Hachette Book Group, the direct market with Diamond Comic Distributors and international accounts with Diamond Book Distributors. He reports to Kurt Hassler, Publisher and Managing Director of Yen Press, and is based at the publisher’s headquarters in New York City.  

Mark de Vera joins Yen Press from VIZ Media, where he served as Senior Sales Manager, overseeing the relationship with Diamond Comic Distributors and the direct market as well as digital publishing vendors such as comiXology. He was also involved in many aspects of the manga licensing and acquisition process and provided extensive industry reporting, analysis and insight to the publishing team.