Easily one of the biggest surprises of E3 2017 was Metroid Prime 4 for Nintendo Switch. The next game in a franchise that fans have been begging Nintendo to bring back for quite some time. However, the reveal of the game was just a look at the logo, with a note that the game was in development. Nothing else was given about the game itself. Though it was noted that Retro Studios was not making the game.
So, this begs the question, why did Nintendo unveil it if the game didn’t have anything to show? Well, in an interview IGN, Nintendo of America Reggie Fils-Aime stated this:
“For certain games, games that will be in development for, let’s call it a decent amount of time, like Metroid Prime 4 — also, given that it’s a franchise that we know people have been very eager to get some news — that’s when, fine, we’ll share it. We’ll share it early, Others, we want to hold closer in and reveal it when the gameplay is going to be available. It literally is game by game, title by title, how we make that decision.”
Funnily enough, Nintendo did this twice during their E3 Spotlight, because they announced a core Pokemon RPG for the Switch. So Nintendo seems to know when to drop a teaser or two.