Xbox is giving fans of its original console another reason to feel nostalgic with the announcement of the new Original Xbox Console Collector Building Set from Mattel Brick Shop. Revealed through the official Xbox social media channels, the set gives fans the opportunity to build a brick-based recreation of the console that started Microsoft’s journey into the home console market, making it a particularly interesting piece for collectors who grew up playing on the original Xbox.
For many gamers, the original Xbox remains one of the most important consoles of its generation. Released in 2001, Microsoft’s first attempt at entering the console market arrived with plenty to prove, going up against established names such as Sony and Nintendo. While the console itself was certainly on the larger side, it quickly developed its own identity thanks to games such as Halo: Combat Evolved, Fable, Project Gotham Racing, and many others. Xbox Live would also go on to change the way many players experienced console gaming online.
That makes the idea of turning the original Xbox into a collector’s building set particularly appealing. Rather than simply being another piece of branded merchandise that gets placed on a shelf, the Mattel Brick Shop set allows fans to actually construct their own recreation of one of gaming’s most recognizable consoles. Once completed, it becomes a display piece celebrating the hardware that helped establish Xbox as a major force in the gaming industry.
Wanna build gaming history? 🎮
Get your hands on the Original XBOX Console Collector Building Set from Mattel Brick Shop: https://t.co/LoL6GTj5xm pic.twitter.com/kcBnKNGADU
— XBOX (@XBOX) August 19, 2026
The original Xbox also has a design that translates surprisingly well into a building set. The large black console, distinctive green Xbox logo, and enormous original “Duke” controller are instantly recognizable to anyone who remembers the early days of the brand. There is something fitting about being able to recreate that hardware in brick form, especially for players who still have fond memories of seeing the original Xbox sitting underneath their television.
SRP: $329.99
- 3,509-piece buildable 1:1 scale original Xbox console with the iconic “The Duke” controller
- Detailed interior that reveals iconic scenes from three Microsoft games: Halo: Combat Evolved, The Elder Scrolls III: Morrowind, and Psychonauts
- Interactive controller-activated lights and authentic game soundtracks
- Modular design that allows each game scene to be displayed separately
- Includes 12 NanoWorld figures
For Xbox collectors, the timing also makes sense. Microsoft has spent considerable time celebrating the history of Xbox as the brand has continued to evolve beyond simply selling consoles. Today, Xbox stretches across Game Pass, PC gaming, cloud gaming, and a massive collection of studios and franchises, but none of that would have happened without the original Xbox taking those first steps into the console market.
The new building set therefore feels like more than just a novelty product. It is a celebration of where Xbox came from and a reminder of just how different the gaming landscape looked when Microsoft first entered it. Players who remember buying their first Xbox, playing Halo for the first time, or connecting to Xbox Live will likely have a very different relationship with this set compared to someone discovering the original console for the first time today.
Mattel and Xbox have already explored this idea with other hardware, including the Xbox 360 Collector Building Set, which recreated Microsoft’s second-generation console as a detailed display model. That set showed there is an audience for turning iconic gaming hardware into elaborate building projects, and bringing the original Xbox into the same collection feels like a natural progression.
The Original Xbox Console Collector Building Set looks like a fun way for Xbox to celebrate its beginnings while giving longtime fans something new to collect. Whether you still have your original Xbox tucked away somewhere or simply remember spending countless hours playing Halo with friends, there is plenty of nostalgia attached to this particular piece of hardware. At $329.99, it certainly is not cheap, but for dedicated Xbox collectors, this could end up being one impressive display piece.
