Crunchyroll announced it has purchased anime online superstore Right Stuf to expand its eCommerce service. The deal, the terms of which are not being disclosed, immediately widens Crunchyroll’s eCommerce product offering with significant extensions in the home entertainment and manga categories.
“For years, Right Stuf has been an important part of anime fandom with products, services, and a shopping experience that super-serves anime collectors,” said Rahul Purini, President of Crunchyroll. “We are excited to bring Crunchyroll and Right Stuf together and offer fans even more of what they love as one company.”
“For 35 years, Right Stuf’s mission has been to connect anime fans with the products they love,” stated Shawne Kleckner, CEO of Right Stuf. “Joining forces with Crunchyroll allows us to accelerate and scale this effort more than ever before. There has never been a more exciting time to be an anime fan than today!”
With the acquisition, Kleckner and the Right Stuf team will be joining Crunchyroll’s Emerging Businesses organization, led by Terry Li.
Crunchyroll and Sony Pictures Entertainment were advised by Sheppard Mullin Richter & Hampton LLP, and Right Stuf was advised by Hennepin Partners and Lathrop GPM for the transaction.
Source: Press Release
