CASETiFY today announced G-DRAGON, the multi-hyphenate music and fashion visionary—as its inaugural Global iCON. This announcement marks the beginning of CASETiFY’s 15th anniversary celebrations, setting the tone for a year of special initiatives and partnerships. This collaboration marks a significant milestone for both the brand and the artist, ushering in a new chapter that seamlessly blends cultural influence with bold creativity.
G-DRAGON has made a name for himself not only in the music industry but also in the worlds of art and fashion. With a globally recognized artistic temperament and defining sartorial presence, he stands as a key driver in contemporary fashion in South Korea and beyond. His extensive design credentials, demonstrated through luxury maison partnerships and his own acclaimed line, PEACEMINUSONE, showcase his cross-disciplinary influence. This unwavering commitment to pushing creative boundaries positions G-DRAGON as the definitive partner for CASETiFY, a brand dedicated to empowering creativity.
As CASETiFY’s Global iCON, G-DRAGON will transcend campaign appearances, defining the brand attitude and shaping the creative direction for the current year. Recognized worldwide as a multi-disciplinary figure in fashion and art, G-DRAGON will engage the CASETiFY community across the entire product spectrum—not limited to tech accessories—bringing significant cultural resonance to the 15th anniversary celebration.
“Welcoming G‑DRAGON as CASETiFY’s inaugural Global iCON is a powerful statement as we mark our 15th Anniversary,” said Wesley Ng, CEO and Co-founder of CASETiFY. “He will not only amplify our reach but strategically influence our creative direction, reaffirming our belief that technology is the most important canvas for personal expression today.”
This 15th Anniversary iCON campaign is built around the concept of “CHROMATIC: FORMS & HUES”, representing a powerful artistic duality. On January 26, CASETiFY will debut “CHROMATIC: FORMS,” anchored by the Alloy Ripple Case. This premium, aluminum-made extension of the Ripple line is defined by a bold, avant-garde style. Accompanying the case are curated metallic accessories, such as new Metal Charms, a 2-in-1 Metal Cross-body Chain, and Custom Metal Charm Cubes available for bespoke personalization.
Launching the same day, “CHROMATIC: HUES,” will debut five vibrant variants for the brand’s Ripple Collection simultaneously. These vivid tones are designed to embody a potent creative force and champion a bold range of individual aesthetics. Together, these launches showcase the full expressive range of CASETiFY’s design philosophy for the year ahead.
Ranging from $10 to $85, The CHROMATIC COLLECTION will be available for purchase starting from January 26, online at casetify.com and at select CASETiFY Studio retail locations. Stay up to date on this collaboration with CASETiFY at CASETiFY.com and follow along on Instagram, Facebook, TikTok and Twitter.
Source: Press Release
