Last night, Hasbro and JB Hi-Fi revealed a Transformers takeover of their flagship store in Chadstone Shopping Centre. The ‘Chaddy’ JB Hi-Fi was rebranded JBEE for the evening, to launch the month-long Transformers: Rise of the Beasts movie-themed takeover of JB Hi-Fi’s store network from June 1 through June 30.
The JBEE campaign, a nod to Transformers’ beloved yellow and black Bumblebee character, has rolled out across all JB Hi-Fi stores nationwide. The promotion will provide fans the opportunity to purchase new Transformers movie action-figure toys and merchandise, as well as collect a limited-edition JBEE memento – ahead of the release of Transformers: Rise of the Beasts, in cinemas on June 22.
Transformers fans who attended the event took the opportunity to take photos in front of the rebranded store and had the chance to ‘Spin to Win’ some cool giveaways and prizes, including a limited-edition Transformers: Rise of the Beasts Diorama, movie character poster art, toy collectibles, and tickets to a private screening of the movie at Jam Factory later this month.
As seen in the image above, our own Karl “Mase” Smart was in attendance with a crowd of around 60+ people and was the first to ‘Spin to Win’ on the night. Karl walked away with a Transformers Legacy Evolution Titan Class Guardian Robot set, one of about 6 won on the night. Other prizes included Leader Class Scourge from Transformers: Rise of the Beasts, Commander Class Motormaster from Transformers Legacy, multiple Pop Vinyls from the Transformers: Rise of the Beasts line, as well as other prizes.
Event attendees also had an exclusive first look at a limited-edition series of collectible lanyards featuring Bumblebee movie character art. There are four designs to collect. All the designs will be available to customers when they shop any Transformers product in-store at JB Hi-Fi during the month of June (1-30 June) while stocks last.
Transformers also take over the June issue of JB Hi-Fi’s Stack Magazine which is packed with Transformers: Rise of the Beasts content and exclusive interviews, plus, a double-sided movie poster. Fans can secure a copy of this special JBEE collector’s edition in-store, but only while copies are available.
Visit JB Hi-Fi in-store or online at https://www.jbhifi.com.au/collections/collectibles-merchandise/transformers to shop Transformers now.
Transformers: Rise of the Beasts opens in cinemas on June 22.
