Through an exclusive partnership with retail industry giants, Hot Topic and BoxLunch, Thrilljoy will launch its premium series of upscale, fan-first collectibles to select stores nationwide.
This collaboration leverages Thrilljoy’s innovative offerings with the fan-first retail network for collectors and pop culture fans alike. Thrilljoy.com will launch as the ultimate direct-to-consumer platform, offering an expanded product range and exclusive releases. This dual-channel strategy ensures fans have unparalleled access to Thrilljoy’s coveted creations while driving significant foot traffic to brick-and-mortar locations. Thrilljoy Pix! collectibles will debut in select BoxLunch and Hot Topic stores starting December 3, with the Beetlejuice Pix! exclusive to these retailers. Additional IPs and products will be introduced in the future.
Brian Mariotti, CEO and Founder of Thrilljoy, stated: “This exclusive partnership with Hot Topic and BoxLunch represents a pivotal alliance in the pop culture sector, perfectly aligning with our strategic vision. By joining forces with these industry leaders, we’re poised to revolutionize fan engagement through our collectibles. Together, we’ll create and deliver exclusive, high-demand products that set new standards for fan experiences. This collaboration empowers us to tap into a passionate consumer base, driving foot traffic and sales while reinforcing our position as innovators in the $422 billion global collectibles market.”
Rick Vargas, Senior Vice President, Merchandise and Marketing at BoxLunch, added: “At the heart of our mission is the unwavering commitment to provide our customers with exclusive collectibles that truly capture the spirit of fandom. These unique items not only enhance the shopping experience but also significantly boost foot traffic at our retail locations. This partnership solidifies our dedication to delivering highly coveted products that resonate powerfully with our fans, inviting them to engage with our brand and explore our stores.”
Source: Press Release
