Black Friday is a very important time for the video game industry. Mainly because the games industry will put out all kinds of new deals on titles and consoles and bundles that will help the publishers and developers make the most bang for their buck over the course of a week or weekend of Black Friday. Nintendo has admitted in the past that holiday sales are big for them, and this Black Friday proved very beneficial to the Nintendo Switch library of titles.
Just in terms of overall sales in the United States, Pokemon Let’s Go Pikachu and Eevee were ranked No.4 in sales overall, that was the highest of any video game title, and proof that the game is going to be a major best-seller on the Nintendo Switch. It should also be noted that the games had already sold 3 million BEFORE the Black Friday sales, so who knows where it’s at now AFTER them.
In the UK, Switch game sales rose up greatly. With Breath of the Wild, Super Mario Odyssey, Super Mario Party and Mario Kart 8 Deluxe all get major boosts in their sales. Some of them even got over 100% increases from the week beforehand.
And all of this is before the release of Super Smash Bros Ultimate on Nintendo Switch on December 7th, which you know is going to light up the sales charts.
So no matter what way you look at it, the Switch had a great Thanksgiving weekend, and the holiday season isn’t over yet.