WEBTOON Entertainment, a leading global entertainment company and home to some of the world’s largest storytelling platforms, today announced a rebrand and new organizational structure for its North American entertainment and IP business. Effective immediately, Wattpad WEBTOON Studios is rebranding as WEBTOON Productions, with David Madden elevated to President of the production company. Additionally, Maximilian Jo, General Counsel and Corporate Secretary for WEBTOON Entertainment, will take on a new concurrent role as Vice President, Head of Strategy for the company’s Global IP Business team. Madden and Jo will both report to WEBTOON Entertainment Chief Strategy Officer and Head of Global WEBTOON, Yongsoo Kim.
As President of WEBTOON Productions, Madden will continue to oversee the development, production, and sales for the company’s US and international feature film, TV, and animation slate of adaptations from WEBTOON and Wattpad. He joined Wattpad WEBTOON Studios in 2022 as Head of Global Entertainment, developing hit projects that bridge traditional Hollywood and creator-driven storytelling. Madden is an esteemed entertainment industry executive, having held roles at some of the world’s most important entertainment companies, including President of Programming, Entertainment Networks at AMC Networks; President of Fox Television Studios; President of Entertainment for the Fox Broadcasting Company; and President of Television for Berlanti Productions.
In Jo’s new appointment as VP, Head of Strategy for the Global IP Business, he will develop new strategic initiatives for WEBTOON Productions and WEBTOON Entertainment’s global IP ecosystem. Jo joined WEBTOON in 2021 as General Counsel and was appointed to the concurrent role of Corporate Secretary in 2024. Prior to joining WEBTOON, Jo served as General Counsel for Yeezy and General Counsel & Head of Business & Legal Affairs for CJ Entertainment America, the US-division of Korea’s largest entertainment conglomerate.
In other changes, Tina McIntyre has been named Head of the newly-formed WEBTOON Consumer Goods division. Reporting to WEBTOON Entertainment Chief Strategy Officer and Head of Global WEBTOON, Yongsoo Kim, McIntyre will oversee the company’s publishing business, including the Wattpad WEBTOON Book Group of imprints, as well as the merchandising and licensing teams. WEBTOON Entertainment relaunched its WEBTOON Shop online retail destination in 2024, offering new and expanded merchandise from some of WEBTOON’s biggest series and creators.
McIntyre’s career in marketing and publishing has included roles at Scholastic; Little, Brown Books for Young Readers; and Hachette, leading campaigns for iconic brands such as the Twilight Saga, Goosebumps, and Gossip Girl, developing digital strategies for Harry Potter, and working with bestselling authors James Patterson, Julie Andrews, and Patrick McDonnell. She served as VP, Marketing for the former Wattpad WEBTOON Studios before being named SVP, and Head of Global Publishing in 2023.
Recent projects from WEBTOON Productions include the Tubi hit film Sidelined: The QB and Me, which premiered at #1 and brought in the most new viewers for any title to date to the streaming service; Mala Influencia, which debuted at #1 in 40 countries following its May 2025 Netflix release; and Through My Window (A través de mi ventana), one of Netflix’s most-watched non-English films of all time, based on Ariana Godoy’s bestselling Wattpad webnovel.
Upcoming projects on screens and in development include the Tubi Originals Sidelined 2: Interceptedand Kissing is the Easy Part; an adaptation of Sigue Mi Voz, in theaters September 2025; an animated adaptation of the 1.7 billion-read sensation Lore Olympus with The Jim Henson Company; “Death of a Pop Star” with Oscar winner Diablo Cody and Oscar-nominated producer Mason Novick; “Love Advice from the Great Duke of Hell” with Ron Howard and Brian Grazer’s Imagine Entertainment; and much more.
Source: Press Release
