Close Menu
  • Latest
  • Help Support Independent Journalism
  • Features
  • Hubs
    • Summer Game Fest 2025
    • CES 2026
  • Gaming
    • All Gaming
    • Nintendo
    • PlayStation
    • Xbox
    • PC Gaming
    • VR
  • Guides
  • Entertainment
    • All Entertainment
    • Anime & Animation
    • Movies and TV
    • Books
    • Manga & Comics
    • Toys
    • Geek
    • Pop Culture
  • Previews
  • Reviews
    • All Reviews
    • Video Game
    • Anime & Animation
    • Movie & TV
    • Comic Book & Manga
    • Tech & Gear
    • Food
    • Book
    • Toys
    • Tabletop and Card Game
  • Podcasts
    • A-01 Podcast
    • Nintendo Entertainment Podcast
    • Spectator Mode Podcast
  • Contact Us
X (Twitter) YouTube RSS Bluesky Discord

Follow Us

X (Twitter) Instagram YouTube Bluesky Discord
The OuterhavenThe Outerhaven
  • Latest
  • Features
  • Guides
  • Hubs
    • Summer Game Fest 2025
    • CES 2026
  • Previews
  • Reviews
    • Video Game Reviews
    • Anime & Animation Reviews
    • Comic Book & Manga Reviews
    • Films & TV Reviews
    • Hardware Reviews
    • Tabletop & Card Game Reviews
    • Toy Reviews
  • Gaming
    • PlayStation
    • Nintendo
    • Xbox
    • PC Gaming
    • Tabletop & Card Game
    • Virtual Reality
  • Entertainment
    • Anime & Animation
    • Comic Books & Manga
    • Films & TV
    • Original English Light Novels DB
    • OELN DB
    • Pop Culture
    • Books
    • Toys
  • Tech News
  • Podcasts
    • A-01 Podcast
    • Nintendo Entertainment Podcast
    • Spectator Mode Podcast
The OuterhavenThe Outerhaven
Home»News»Gaming News»The Pokemon Company COO Gives Thoughts On How Long The Franchise Can Go

The Pokemon Company COO Gives Thoughts On How Long The Franchise Can Go

By Todd BlackNovember 21, 2023
Pokemon Scarlet and Violet, The Pokemon Company

Just how long can a video game franchise last? That’s not an unreasonable question to ask because of how interest in a property can wane depending on the game’s quality. For The Pokemon Company, they’ve been making its series and its spinoffs for almost 30 years. In an interview with The Guardian, COO Takato Utsunomiya discussed his vision for the franchise and its future. Unsurprisingly, he had a very “long-term” vision of how long it could go:

“I spend all day every day thinking about Pokémon,” he stated. “Our goal is to keep Pokémon alive for hundreds of years, making sure it survives well past our lifetimes.”

That is certainly one way to look at things! He further went on to note that one of the goals of The Pokemon Company was to ensure that each game appealed to the next generation of Pokemon Trainers versus just the adults who grew up with the series. Another thing he noted was that they wanted to show more of what Pokemon are like in the wild:

“In the original games, there’s quite a gap between the descriptions in the Pokédex and what you actually saw in the game. But starting with [Pokémon] Legends Arceus and Scarlet & Violet, you see [Pokémon like] Bidoof creating dens in the game, and you have Pokémon traveling in packs. So there’s a newfound realism of their setting. When it comes to delivering the descriptions seen in the original Pokédex … there’s a lot more we can do there.”

Indeed, but as fans of Pokemon Scarlet and Violet will remind the company, you need to ensure the game isn’t buggy, either!

nintendo Nintendo Switch pokemon Pokemon Scarlet and Violet The Pokemon Company
Avatar photo
Todd Black

A self-proclaimed Nintendo fanboy, born, bred, and Mushroom fed! He’s owned every Nintendo handheld and every console since the SNES. He's got a degree in video game development, is a published comic book writer and an author of several novels!

Latest Articles

Fable Gets A Release Window And Gameplay Reveal At Xbox Developer_Direct 2026

January 22, 2026

Ariana And The Elder Codex Gets Story Trailer

January 22, 2026

Quarantine Zone: The Last Check Review – A Zombie Detection Sim Done Right

January 22, 2026

Forza Horizon 6 Is Releasing on May 19, 2026 For Xbox and PC

January 22, 2026

ALL YOU NEED IS KILL Original Soundtrack to the Animated Film OUT NOW

January 22, 2026

Marvel Comics & Tsuburaya Productions Release The Fall of Ultraman in February

January 21, 2026
About Us • Our Team • Contact Us • Privacy Policy • Review Policy
Ethics Policy • Terms of Service • Metacritic • OpenCritic • CriticDB
Ownership & Funding Disclosure • Fact Checking & Corrections Policy • Editorial Policy
Copyright @2026 The Outerhaven Productions

Type above and press Enter to search. Press Esc to cancel.