BEENOS Inc. is proud to announce that a new fashion collaboration featuring the iconic 2000s anime Shugo Chara! is now available through QOOZA, an official Buyee partner site. The collection reimagines the beloved series with a modern twist, blending Y2K aesthetics with QOOZA’s signature subculture-driven style.
Originally broadcast from 2007 to 2010, Shugo Chara! has seen a resurgence in recent years thanks to its compelling storyline, unique character designs, and fashionable heroine. This collection draws inspiration from Amu Hinamori, the show’s main character, incorporating her Y2K-era styling into a darker, edgier aesthetic that reflects QOOZA’s gothic-meets-kawaii sensibility.
Based on the manga by PEACH-PIT, also known for Rozen Maiden, Shugo Chara! centers on Amu Hinamori, a stylish yet conflicted heroine navigating her identity and growth. Her distinctive fashion—now widely embraced as emblematic of Y2K Japanese culture—has gained renewed attention, particularly in connection with PEACH-PIT’s upcoming 25th anniversary exhibition.
QOOZA, a Japanese brand known for “villain-style fashion,” is at the forefront of the gothic, Lolita, and jirai-kei scenes. This collaboration fuses their signature darkly cute style with Amu’s bold, layered look, reinterpreting her iconic aesthetic with a rebellious, rock-inspired edge.
The collection includes seven unique items, each themed around Amu or one of her Guardian Characters: Ran, Miki, Su, and Dia. This lineup is a must-have for fans and fashion-forward collectors alike.
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Collection Highlights
QOOZA × Shugo Chara! Oversized Graphic T-shirt
A boldly printed oversized tee featuring Amu-chan’s visual design. QOOZA’s original artwork includes lace-up accents and signature embellishments, striking a perfect balance between sweet and edgy—just like Amu herself. Designed for unisex wear.
- Size: Length: 74 cm / Width: 64 cm / Shoulder: 61 cm / Sleeve: 27 cm
- Material: 100% Cotton
QOOZA × Shugo Chara! Black Shirt with Tie
Inspired by the school uniforms in Shugo Chara!, this unisex oversized black shirt and tie set adds a QOOZA twist with its bold monochromatic look.
- Size: Length: 72 cm / Width: 58 cm / Shoulder: 44 cm / Sleeve: 60 cm
- Material: 100% Polyester
QOOZA × Shugo Chara! Charm-Accent Leather Check Skirts
Each of the five skirt designs features a detachable belt-like leather panel and an exclusive charm. Amu’s version includes a cross charm, while those of Ran, Miki, Su, and Dia come with their signature “Shugo Tama” egg accessories.
- Size: Waist: 60–80 cm (stretchable shirring) / Total Length: 36.5 cm
- Material: 82% Polyester, 14% Rayon, 4% Polyurethane
Order Period: June 15, 11:59 p.m. (JST). Items are scheduled to ship beginning in July 2025.
Source: Press Release
