Video games are a big deal in our world, obviously, but an even bigger deal is the Olympics. So, it wasn’t too much of a shock when SEGA had a deal with the IOC (the International Olympic Committee) to make certain things with their characters and the Olympic Games. Then, the deal ended, and all such collaboration stopped. However, today the publisher announced a brand new multi-year agreement with the IOC, and they promised to bring new “Five Rings” merchandise featuring Sonic the Hedgehog to the masses, while also teasing new things to come down the line.
Elisabeth Allaman, Deputy Managing Director of IOC Television and Marketing Services, noted in a statement on the Olympics website:
“The IOC is delighted to unite with SEGA for this exciting new chapter, embracing the power of storytelling and innovation to engage audiences globally. By combining the universally recognised Olympic rings with the beloved character of Sonic, fans of all ages can experience the spirit of sport and play in new and memorable ways.”
Co-Chief Operating Officer and President of SEGA CORPORATION, added:
“This collaboration highlights the International Olympic Committee’s commitment to showcasing excellence, unity and perseverance on the global stage, values that Sonic embodies through speed, determination and resilience. It brings together uniquely crafted designs that combine the iconic Olympic rings and Sonic, and we are thrilled to share this exciting initiative with fans worldwide.”
What exactly this all means is a bit up for debate, but the thing that most want is for Sonic the Hedgehog to team up with Mario once more to continue the Mario & Sonic At The Olympic Games series.
Whether it happens or not, this is a big deal for SEGA.
Source: The Olympics
