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The OuterhavenThe Outerhaven

New Weekly Newsletter Anime by the Numbers Launches

By Josh PiedraMarch 19, 2025

White Box Entertainment LLC, North America’s leading strategy, marketing, and intelligence agency for anime and manga, today released the first edition of its weekly newsletter on Substack, Anime by the Numbers. The company’s insights and analytics, already trusted by many of the biggest publishers and producers in the industry, will now be able to help inform and engage those who want to be on the cutting edge of one of the entertainment industry’s fastest-growing segments.

“Anime has never been more popular, but there aren’t enough resources for people who are interested in the business perspective,” says Miles Atherton, White Box founder and CEO. “We’ve been asked in focus groups and panels time and time again to share our behind-the-scenes POV, and are excited for Anime by the Numbers to provide that perspective alongside the great work from Richardson Handjaja (Animenomics) and Jerome Mazandarani (Anime News Network).”

Anime by the Numbers will feature regular segments on the state of the industry from White Box Entertainment’s team, including CEO Miles Atherton, Director of Research Chloe Catoya, Director of Marketing Malu Arantes, and entertainment analyst Klaudia Amenábar. Anime by the Numbers is produced and edited by Klaudia Amenábar with support from Catoya and Arantes.

Follow Anime by the Numbers and White Box Entertainment:

Substack: Anime by the Numbers
LinkedIn: White Box Entertainment
Instagram: @white_box_entertainment

Source: Press Release

Anime by the Numbers Magazine White Box Entertainment
Josh Piedra
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Josh has been an anime fan for nearly twenty years. In addition, he is a light novel author with over 25 books published as well as the owner of Meteora Press, his personal publishing label. Anime and otaku culture isn't Josh's only area of expertise. He also has a Bachelor of Arts in Game Design and has created a handful of independent games along with a deep working knowledge of the gaming industry.

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