BEENOS Inc. announced today that the official EVANGELION STORE, in collaboration with Buyee, has launched the “EVA Fan Instrumentality Project”, a global gift campaign commemorating the 30th anniversary of the Evangelion franchise.
Originally aired in 1995, Evangelion has become a global phenomenon across generations. While various events and products are being released in Japan throughout 2025, this is the franchise’s first-ever official novelty campaign targeting international fans. As a token of appreciation, a special commemorative gift will be offered to overseas customers.
Campaign Period: June 1 – September 30, 2025 (JST)
Only customers who purchase through Buyee are eligible.
About the EVA Fan Instrumentality Project
As part of the 30th anniversary celebrations, the EVA Fan Instrumentality Project is the first international novelty campaign launched by the EVANGELION STORE. It offers exclusive benefits to global fans using the Buyee proxy shopping service.
During the campaign period, international customers who shop via Buyee will receive a clear illustration card featuring characters from Evangelion in traditional Japanese yukata. One randomly selected card will be awarded for every ¥5,000 spent per order, up to a maximum of five cards per order.
Available Characters:
- Shinji Ikari
- Rei Ayanami
- Asuka Langley
- Kaworu Nagisa
- Mari Makinami
These collectible cards are not available in Japan and were created specifically for this international campaign in response to strong demand from overseas fans.
In addition to this campaign, the EVANGELION STORE offers a variety of original items including 30th anniversary products, limited-edition collectibles, and exclusive items commemorating the store’s 20th anniversary.
Campaign Details
- Title: EVA Fan Instrumentality Project
- Period: June 1 – September 30, 2025 (JST)
- Eligibility: Customers purchasing through Buyee from outside Japan
- Gift: One clear card per ¥5,000 spent per order (up to five cards per order)
- Card Format: Business card size; five unique character designs
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- Store URL: https://www.evastore.jp
- Official X (formerly Twitter): https://x.com/eva_store
Source: Press Release
