BEENOS Inc. is pleased to announce that EVANGELION STORE, an e-commerce site officially partnered with Buyee, has launched sales of its 2026 New Year’s limited-edition original goods. This seasonal lineup features exclusive illustrations of Rei Ayanami and Pen Pen in vibrant kimonos, including acrylic stands, button badges, and ema (votive tablets) available only during this period.

Furthermore, EVANGELION STORE is currently hosting a New Year’s Fair. Customers who spend a total of 3,000 yen (including tax) or more at EVANGELION STORE will receive one “2026 New Year’s Bonus Postcard / Rei (Kimono) & Pen Pen” (one design available). These bonus items are available while supplies last. We invite you to welcome the new year with Rei Ayanami and Pen Pen by acquiring these limited-edition items.
Feature Link: https://www.evastore.jp/shop/e/e251224-newyear2026/
Elegance Within Stillness: Rei Ayanami Wrapped in Japan’s Four Seasons
To mark the beginning of 2026, a special collection of 2026 New Year’s limited-edition original goods featuring newly drawn illustrations has been created. This collection showcases Rei Ayanami in a graceful kimono alongside the adorable Pen Pen. Her refined and dignified appearance in festive attire captures the symbolic beauty of a Japanese New Year, while Pen Pen adds a touch of warmth to the holiday atmosphere.
These items incorporate traditional Japanese aesthetics while remaining faithful to the world of Evangelion, offering fans something more than just items to collect. The lineup includes acrylic stands and button badges that bring color to everyday life, as well as ema—traditional wooden tablets used to write down and pray for the fulfillment of wishes.
For Evangelion fans worldwide, these offerings represent the first joy of 2026 delivered from Japan, blending cherished memories of the story with the beautiful scenery of a Japanese winter.
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Source: Press Release

