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The OuterhavenThe Outerhaven

Nintendo Is Lobbying Japanese Government To Push Back Against Generative AI

Nintendo is taking a stand for the sake of creators and IP.
By Todd BlackOctober 4, 2025
Nintendo Red Logo - 1920x1080

Depending on how connected you are to the gaming space and how much you hear about things from the developers themselves, you might not realize the “battle” that is going on currently. Specifically, we’re talking about the fight between those who want to use generative AI to “save money” with their projects and those who want to want to focus on creating truly original content. Nintendo, in the past, has made it clear that they don’t want to use generative AI in any way. Yet, certain AI programs have been getting “popular” as of late, so the company has taken an even bigger stand.

For proof of this, you need only look at Twitter, where  Satoshi Asano, a member of Japan’s House of Representatives with the Democratic Party for the People, revealed an update on the state of generative AI and its use in Japan. He noted that many companies have had issues with certain AI programs and have even sued due to what they felt was copyright infringement. Then, he noted this:

“Nintendo avoids using generative AI to protect its IP and is also engaging in lobbying activities with the government.”

Asano stated that he’s still going to take more opinions on the matter and try to push for the “ethical use” of generative AI, while also doing what’s best to protect companies and their IP.

Nintendo taking such strong action by lobbying the Japanese government shows their clear side on this matter, and given recent other lawsuits they’ve done, it shouldn’t come off as a surprise that they’re fighting so hard to protect what’s theirs.

Source: Twitter

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Todd Black

A self-proclaimed Nintendo fanboy, born, bred, and Mushroom fed! He’s owned every Nintendo handheld and every console since the SNES. He's got a degree in video game development, is a published comic book writer and an author of several novels!

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