Nintendo has officially announced a pricing update for its original Nintendo Switch lineup, set to take effect in the United States on August 3, 2025. The pricing changes will apply to several products under the original Switch umbrella, including the Nintendo Switch OLED Model, the standard Nintendo Switch, Nintendo Switch Lite, and a variety of first-party accessories.
According to Nintendo, the adjustments are being made in response to current market conditions. This likely means that supply chain costs, sales trends, and possibly the recent release of the Nintendo Switch 2 have all played a role in the decision.
But it’s not just the original Switch family being impacted. Nintendo has also confirmed that certain Nintendo Switch 2 accessories, select amiibo, and even the quirky Nintendo Sound Clock: Alarmo will be receiving updated pricing.
**Update – It appears that, according to Twitter and BlueSky superstar Wario64, Target has already increased its prices. **
Nintendo Switch consoles price increase are already in effect at Target:
Switch OLED – $399.99 (from $350)
Non-OLED – $339.99 (from $300)
Switch Lite – $229.99 (from $200)Alarmo $100 -> $110
Joy-Con 2 controllers $95 -> $100https://t.co/yemitoFE3y https://t.co/bHD3OELkJF pic.twitter.com/0pYQaH6Q4X— Wario64 (@Wario64) August 1, 2025
As for the Nintendo Switch 2 itself, it hasn’t received a price hike just yet, and the pricing for the Nintendo Switch 2 system, both physical and digital Switch and Switch 2 games, and Nintendo Switch Online memberships will remain the same. That said, Nintendo hinted that adjustments could still come in the future, so this might not be the last time we hear about pricing shifts.
Though if you’re following politics, the President of the United States of America has signed a new executive order that imposes new tariffs on a vast number of countries, which will take effect on August 7, 2025. Countries affected include Canada, Taiwan, Japan, Vietnam, and China; the latter three are where Nintendo has the majority of its products produced. As it stands, Japan faces up to 35% in tariffs, Vietnam of 20% and China is hit with the heftiest tariff at 54%.
It’s no wonder that Nintendo has considered and is now enforcing a price increase on its older Switch consoles, which falls in line with what PlayStation and Xbox have done in recent months.
