Sony Music Labels Inc. has acquired full rights to globally beloved content “Spookiz.” This marks the first time that Sony Music Labels, which primarily focuses on music recording business, has come to acquire animated character content.
“Spookiz” primarily features 1~3 minutes short non-verbal animations and has garnered a global fanbase in the United States, in Asia (e.g., Philippines, Singapore, India, Japan), in Latin America (e.g., Brazil and Mexico), and in Europe (e.g., United Kingdom). Currently, the official YouTube channel has around 6.1 million subscribers.
This year, Sony Music Labels will produce new “Spookiz” animations and launch a new season, while also developing and introducing new characters. Additionally, there will be a focus on creating content that incorporates music to reach and engage with an even wider age group.
Sony Music Labels will leverage its expertise cultivated in the music business to create content filled with originality and conduct innovative marketing to further enhance global reach.
Stay tuned for exciting new developments in the world of “Spookiz.”
Featured Image ©Sony Music Labels Inc.
Source: Press Release
