Mob Entertainment, a rapidly-growing transmedia entertainment company,
creators of the successful Poppy Playtime franchise and Huggy Wuggy global phenomena, today
announced it has signed a deal with Scholastic Corporation (NASDAQ: SCHL), the global children’s
publishing, education and media company. Launching on May 7th, 2024, the “Poppy Playtime
Orientation Notebook” promises an unforgettable journey into the enigmatic realm of Playtime Co. and
the origins of Huggy Wuggy, the Smiling Critters, and other favorite characters from the hit horror video
game.
“This partnership with Scholastic marks a significant milestone for Mob Entertainment, solidifying our
commitment to transmedia storytelling,” said Co-founders Zach Belanger, CEO and Seth Belanger, CCO
of Mob Entertainment. “Each chapter of our video game series exposes more about Playtime Co. and we
are excited that this book gives our fans a new way to go deeper into the story.”
Authored by a brilliant biologist-turned-employee of Playtime Co., the “Poppy Playtime Orientation
Notebook” offers readers an intriguing glimpse into the mysterious world of Playtime Co. From the
perplexing recruitment of a biologist to the discovery of hidden company secrets, this illustrated manual
provides an immersive experience, enriched with handwritten notes and insider revelations.
In addition to the deep lore explored in the “Poppy Playtime Orientation Notebook,” the partnership
promises an exciting array of genres awaiting eager readers. The collaboration will explore diverse
storytelling landscapes from young adult novels to visually stunning graphic novels.
“Embarking on this exciting new publishing journey with Mob Entertainment will allow us to create
expanded stories to create new worlds that will captivate the imagination of fans and new readers
alike,” says Debra Dorfman, VP & Publisher Global Licensing Brands & Media at Scholastic. “The release
of the “Poppy Playtime Orientation Notebook” is just the beginning of what promises to be a thrilling
(and haunting!) lineup of books.”
The “Poppy Playtime Orientation Notebook” is intended for ages 12 and up. It is available for purchase
online at the Scholastic store and local bookstores and retailers.
