Global apparel retailer UNIQLO today announces the launch of the “Chainsaw Man x Kosuke Kawamura UT” collection from its graphic T-shirt brand UT (UNIQLO T-shirt), on Friday, August 24 in the United States. The collection will be available globally but launch dates vary by region. Chainsaw Man is the hit dark fantasy anime produced by MAPPA, based on the manga series by Tatsuki Fujimoto. The story follows Denji, a teenage boy living with a Chainsaw Devil named Pochita. Due to the debt his father left behind, he has been living a rock-bottom life. One day, Denji is betrayed and killed. As his consciousness fades, he makes a contract with Pochita and gets revived as “Chainsaw Man”–a man with a devil’s heart. The anime received a tremendously positive response during and after its broadcast and is available to stream now on Crunchyroll. This special collection, a collaboration with collage artist Kosuke Kawamura, dynamically and elaborately reconstructs the world of the anime.
This UT collection of all-original designs brings together Chainsaw Man, a mighty hero who becomes a chainsaw as he takes on enemies, with Kawamura’s “cut and rebuild” style. The lineup of men’s T-shirts is comprised of nine styles. For the graphic designs, Kawamura takes the original anime drawings and scenes and gives them a new expression using his distinctive shredded art and collage style. In addition, both the short and long sleeve T-shirts have a street fashion style oversized silhouette jointly developed by Kawamura and UNIQLO. The striking art shines through, while a focus on ease of wearing completes this formidable collection.
Kosuke Kawamura said: “I used a lot of the original anime art and scenes for this collection. Since the drawings are very detailed, it was easy to expand the range of ideas as design material, and I was able to try various collage styles and methods. Even in the rough original drawings, the pictures themselves are well-finished, and I felt that they could be used as-is for T-shirt designs. My aim was to create designs that long-time fans of Chainsaw Man could enjoy as something a little different, and that people unfamiliar with the anime would want to wear as well.
The men’s short-sleeve and long-sleeve t-shirts will run $24.90 each and are available in 9 total styles. They will be available in all UNIQLO stores in the United States as well as online at http://www.uniqlo.com
Customers who purchase items from this collection will receive an original sticker as a gift. A barcode on the back can be scanned with a smartphone camera app to enjoy augmented reality (AR) on Instagram. There is a limited to one sticker per customer. Quantity is limited so the promotion will last while supplies last.
You can find all of the shirts on the official store link here: https://www.uniqlo.com/us/en/special-feature/ut/chainsaw-man-x-kawamura
Source: Press Release
