Today, the popular North American brand known as Bluefin Brands has announced that its name has been changed to Bandai Namco Toys & Collectibles America.
As part of Bandai Namco’s logo change, among other things, Bluefin Brands will now be known as Bandai Namco Toys & Collectibles America. As part of the rebranding, the company has updated a number of things, including its social media changes.
The prior Twitter channel @bluefinbrands is now @BandaiCollect, and @BandaiAmerica has been changed to @Bandai_Play. As for the store, you can now find it at shop.bandai.com.
The brands under the Bluefin/Bandai Namco Toys & Collectibles America haven’t changed. You’ll be able to find some of your favorite brands, such as Tamashii Nations, Bandai Hobby, Megahouse, Shokugan, Storm Collectibles, Flame Toys, Sen-Ti-Nel, and others, just as you normally would. To repeat a phrase, “ain’t nothing changed but the name.”
When Bandai Namco announced it was going to change its logo, I never imagined this would also include Bluefin Brands getting a name change. I don’t like the name change, but what can you do. All I know is they better not take my Gundams away from me.
