Very recently, Sony made the reveal that they would NOT be at E3 2019 in any official capacity (outside of 3rd party developers announcing games for their platform obviously), which left the gaming world stunned. However, not long after (seriously, like an hour or less after), both Microsoft and Nintendo stated that they would be at E3 2019 no matter what. This made many question why Sony left, and why Microsoft and Nintendo are so keen to stay. Well, Nintendo of America’s President Reggie Fils-Aime has that answer.
Fils-Aime spoke with IGN and about the subject, and noted this:
“E3, those five days, is the opportunity for the world to find out what’s new for video games as entertainment. And during that time, we generate more engagement than…whether it’s CES or Comic-Con, or other big entertainment events. People tune in to find out what’s new and to have first playable experiences for our industry. That’s why E3 is important to Nintendo.”
But it goes beyond just being there, Nintendo sees themselves as innovators because of the event:
“Our mentality has been to constantly innovate what we do and how we message at E3. We’ve innovated in how we utilize our booth space, to create a little piece of Hyrule or to create a little piece of the environment in Super Mario Odyssey, as examples. We innovate in how we deliver our messaging, whether it was the big stage productions or whether it’s the Direct communications that we do today.”
Do you agree with Reggie Fils-Aime and his thoughts on this? Let me know in the comments below!