dearALICE, the British boy band formed by Kakao Entertainment and SM Entertainment, is meeting and communicating directly with its fandom across the UK, building strong connections through close interaction.
dearALICE recently wrapped up its first solo concert tour since debut in four major cities: London, Manchester, Newcastle and Cardiff. By designing stages that highlighted their music and unique appeal, the band captured the hearts of its UK supporters and solidified its growing presence. The London and Manchester shows were particularly high in demand, both upgraded to larger venues and sold out again following the upgrades.
During the highly praised concert, dearALICE captivated fans with a vibrant setlist that included its debut single “Ariana” – which reached the No. 2 spot on the UK’s Official Physical Singles Chart and hit No. 3 on the Singles Sales Chart – as well as “Save Us,” the lead track of its first EP “BitterSWEETsummer” released in June. With its free-spirited energy and immersive performances, dearALICE delivered both auditory and visual delights, prompting massive singalongs and an outpouring of fan support. Official concert merchandise also sold out at all venues.
Since its inception, dearALICE has actively engaged with its followers through various shows and social media channels, fostering close and genuine connections. Earlier this year, it held a school tour across the UK to broaden its reach among young audiences, performing for students in major cities. The tour sparked enthusiastic reactions from teenage fans, who were thrilled to see the band they had only watched on TV and social media performing in their own schools. Through this school tour and its recent solo concert, dearALICE demonstrated its determination to go anywhere to bring its music closer to its fans. With this approach, dearALICE is delivering its unique musical universe – a seamless blend of British pop identity and K-pop – directly to audiences.
The band has also made a string of high-profile appearances across major UK media platforms, including BBC and BBC Radio 1, where their debut single “Ariana” premiered on “Future Pop” with Jodie Bryant to an extraordinary wave of fan response. The segment generated one of the highest listener engagement rates of the season, with the host reading multiple live messages from fans eagerly awaiting the track’s first play. dearALICE have also appeared in person at HITS Radio and Capital Radio, delivering live interviews and performances that further cemented their growing presence in mainstream British pop culture.
dearALICE remains highly active on social media as well, offering behind-the-scenes glimpses into concert preparations, life on the road between cities, and downtime backstage. Its dance challenge videos, featuring collaborations with high-profile artists including K-pop stars, have become the talk of the town. Videos with RIIZE’s Anton and Hearts2Hearts’ Stella and Ye-on have amassed hundreds of thousands of views, drawing significant attention from K-pop enthusiasts worldwide.
After showcasing its music through its debut single and first EP and earning top spots on the UK’s Official Charts, dearALICE plans to continue its winning streak with a new album in 2026. The band aims not only to strengthen its presence in the UK but also extend its reach across Europe.
For dearALICE, Kakao Entertainment and SM Entertainment have signed a strategic partnership with the acclaimed U.S. label gamma., a wide-ranging alliance encompassing album production, distribution, marketing, and brand partnerships.
Source: Press Release
