Close Menu
  • Latest
  • Help Support Independent Journalism
  • Features
  • Gaming
    • All Gaming
    • Nintendo
    • PlayStation
    • Xbox
    • PC Gaming
    • Card & Tabletop
    • VR
  • Guides
  • Entertainment
    • All Entertainment
    • Anime & Animation
    • Movies and TV
    • Books
    • Manga & Comics
    • Toys
    • Geek
    • Culture
  • Previews
  • Reviews
    • All Reviews
    • Video Game
    • Anime & Animation
    • Movie & TV
    • Comic Book & Manga
    • Tech & Gear
    • Food
    • Book
    • Toys
    • Tabletop and Card Game
  • Podcasts
    • A-01 Podcast
    • Nintendo Entertainment Podcast
    • Spectator Mode Podcast
  • Contact Us
X (Twitter) YouTube RSS Bluesky Discord

Follow Us

X (Twitter) Instagram YouTube Bluesky Discord
The OuterhavenThe Outerhaven
  • Latest
  • Features
  • Guides
  • Previews
  • Reviews
    • Video Game Reviews
    • Anime & Animation Reviews
    • Comic Book & Manga Reviews
    • Films & TV Reviews
    • Tech Reviews
    • Tabletop and Card Game Reviews
    • Toy Reviews
  • Gaming
    • PlayStation
    • Nintendo
    • Xbox
    • PC Gaming
    • Retro Gaming
    • Tabletop
    • Virtual Reality
  • Entertainment
    • Anime & Animation
    • Comic Books & Manga
    • Films & TV
    • Original English Light Novels DB
    • OELN DB
    • Culture
    • Books
    • Toys
  • Tech
  • Podcasts
    • A-01 Podcast
    • Nintendo Entertainment Podcast
    • Spectator Mode Podcast
The OuterhavenThe Outerhaven
Home»News»Gaming News»Nintendo President Talks “Harsh Battle” To Get People To “Spend Time” On Video Games

Nintendo President Talks “Harsh Battle” To Get People To “Spend Time” On Video Games

By Todd BlackAugust 21, 2023
Nintendo Switch Black Friday 2019

There are many levels to the video game community, and for those of us in the “lower tiers,” such as journalists and consumers, it’s hard for us to think about all the “angles” that those in the top spots of big developers and companies have to think about. It’s not just simply “make video games,” it’s a complicated process to determine what is best for the company and the customers. For Nintendo President Shuntaro Furukawa, he noted in an interview (translated by Nintendo Everything) that The Big N can’t rest on its laurels given everything that’s out there for people to take in entertainment-wise:

“We always keep in mind that if we do not keep putting out things that people truly want, they’ll get bored of us. Right now, there are various forms of entertainment besides video games. I believe that making people want to spend their precious time on video games, and Nintendo games no less, is a very harsh battle. We approach everything while resolved to the fact that at any time, people may start thinking they do not need Nintendo games anymore.”

That’s an interesting point of view, and there are many who might disagree with it, given the state of gaming. However, The Big has made it clear that they’re the most consistent when putting out AAA titles, and they likely don’t want to lose that credibility. Plus, if this “harsh battle” gets them to produce ever greater games? Then we’re all the better for it.

microsoft nintendo Nintendo Switch Shuntaro Furukawa sony
Avatar photo
Todd Black

A self-proclaimed Nintendo fanboy, born, bred, and Mushroom fed! He’s owned every Nintendo handheld and every console since the SNES. He's got a degree in video game development, is a published comic book writer and an author of several novels!

Latest Articles

AEW Dark Returning One Night For Holiday Season

December 14, 2025

Every Easter Egg We Spotted in the Mega Man: Dual Override Reveal Trailer

December 13, 2025

Bandai Namco Reveals Ace Combat 8: Wings of Theve at The Game Awards 2025

December 13, 2025

AEW Collision Recap – 12/13/25

December 13, 2025

Did Square Enix Almost Remove The Buster Sword From Final Fantasy VII Remake?

December 13, 2025

Manga Review: Let’s Do it Already Vol. 7

December 13, 2025
About Us • Our Team • Contact Us • Privacy Policy • Review Policy
Ethics Policy • Terms of Service • Metacritic • OpenCritic • CriticDB
Ownership & Funding Disclosure • Fact Checking & Corrections Policy • Editorial Policy
Copyright @2025 The Outerhaven Productions

Type above and press Enter to search. Press Esc to cancel.