From the classic opening and ending tracks of beloved series to the songs driving the narrative throughout, anime remains a great way for fans to be part of the Japanese music scene. Popular music from Japan enjoys a global and growing audience, and one of the best ways fans can discover established and up and coming acts is through the music in anime. It’s integral to driving the emotions and narrative of the craft of anime.
Crunchyroll, the global brand serving fans the ultimate anime experience, celebrates Japanese music and musicians with the launch of a new music initiative that brings thousands of iconic videos and hundreds of popular and contemporary artists from Sony Music Entertainment (Japan) Inc. (SMEJ) to its service.
During the Crunchyroll Anime Awards held this year in Japan, the company announced a new music initiative celebrating Japanese music and musicians that brings iconic performances from popular and contemporary artists to its service. Users of Crunchyroll can now enjoy access to an extensive library of short-form music videos and more than 100 full-length live concerts from SMEJ artists, including Aimer, ASIAN KUNG-FU GENERATION, LiSA, Hiroyuki Sawano and many more.
Crunchyroll is partnering with US-based Sony Music Entertainment (SME) to license SMEJ’s content outside of Japan.
The new music and content hub on Crunchyroll’s streaming platform is available today to its audience of 10M+ paying subscribers. User features at launch will include music video curation, artist listing page and search integration, followed by a dedicated music landing page/screen, enhanced discoverability and show page integrations in the future.
“Crunchyroll is always looking for ways to add more value for its fans, and we know that anime and music have always been intrinsically connected art forms,” noted Asa Suehira, Chief Content Officer for Crunchyroll. “From the early years of anime, music artists have worked closely with the anime producers to write lyrics and meaningfully integrate the music into the story. Crunchyroll wants to replicate that same synergy for our fans.”
Over the last few years, Crunchyroll has been opening the door for music at events, including its yearly flagship Crunchyroll Expo, alongside New York Comic Con, Anime Expo, San Diego Comic-Con, and Porter Robinson’s Second Sky Music Festival, co-producing or presenting IP-inspired concerts, collaborating with DJs or sponsoring artists, and dance parties.