Pokemon Go recently celebrated its 4th anniversary, and it may come as a surprise to know the game is still going strong. Then again, maybe it won’t. While the game saw an explosion of activity with players roaming the streets looking for Charmander back in the summer of 2016, the popularity quickly died down. But nevertheless, the game still has a huge following. Just ask Rian Johnson, director of The Last Jedi and Knives Out:
“Pokémon GO has kept me engaged with my friends remotely as I’ve been practicing physical distancing these past few months. As a longtime Pokémon trainer, it was a real pleasure working with Niantic on this spot. It was a new experience for me to direct a production remotely, and I enjoyed the highly collaborative process and think we put together a fun and upbeat commercial that fans will enjoy.”
The Pokemon Go blog shared the new trailer directed by Johnson, who worked from Los Angeles while the commercial was filmed in New Zealand. You can check out the trailer here, which features people “peeling back” their world to discover the world of Pokemon just below the surface.
Pokemon Go Fest usually takes place in a large city like Chicago, but with the coronavirus it had to get retooled. Hence the commercial with people finding Pokemon around their homes, as the festival will now take place remotely. I wish I could peel back the wallpaper in my house and discover Pokemon underneath, although that would probably be expensive to replace and also not worth the risk. We may have to settle for Pokemon Go Fest as the next best thing.
Players can get tickets to Pokemon Go Fest in-app for $14.99, which will include two days worth of activities that people can take part in anywhere there’s cell service on July 25th and 26th.