Close Menu
  • Latest
  • Anime Expo 2025
  • Features
  • Guides
  • Previews
  • Reviews
  • Gaming News
  • Entertainment News
  • Tech
  • Podcasts
  • About Us
  • Contact Us
X (Twitter) YouTube RSS
Facebook X (Twitter) Instagram YouTube
The OuterhavenThe Outerhaven
  • Latest
  • Anime Expo 2025
  • Features
  • Guides
  • Previews
  • Reviews
    • Video Game Reviews
    • Anime & Animation Reviews
    • Comic Book & Manga Reviews
    • Films & TV Reviews
    • Tech Reviews
    • Tabletop and Card Game Reviews
    • Toy Reviews
  • Gaming
    • PlayStation
    • Nintendo
    • Xbox
    • PC Gaming
    • Retro Gaming
    • Tabletop
    • Virtual Reality
  • Entertainment
    • Anime & Animation
    • Comic Books & Manga
    • Films & TV
    • Original English Light Novels DB
    • OELN DB
    • Culture
    • Books
    • Toys
  • Tech
  • Podcasts
    • A-01 Podcast
    • Nintendo Entertainment Podcast
    • Spectator Mode Podcast
The OuterhavenThe Outerhaven
Home»News»Entertainment News»Films & TV News»Coke Re-Debuts the Infamous New Coke as a Tie-In for ‘Stranger Things 3’

Coke Re-Debuts the Infamous New Coke as a Tie-In for ‘Stranger Things 3’

By Sara Roncero-MenendezMay 22, 2019

Nostalgia usually only helps to make mediocre, slightly embarrassing things palatable or at least makes their harsh edges fuzzy and pleasant. However, for a colossal failure like New Coke, which attempted to overtake the original Coca Cola as the go-to beverage, might not fare so well. A whole new generation gets to try the accursed brew as Coke is bringing it back as a promotional item tied-in to Stranger Things 3.

For those of you who were too young to remember (myself included), New Coke was a beverage created by the company that was built up with a huge marketing campaign in the summer of 1985. However, the taste was so unappealing and customers were so vocal in their hate for it that the item was pulled off shelves after a few short months, never to be seen again.

But the times, they are a-changin’ and the company is hoping to bank on both the popularity of the show and legendary infamy of the drink will get people buzzing about the product once more. “Maybe a while ago we wouldn’t have done this,” Stuart Kronauge, Coke’s Senior VP of Marketing, tells CNN. “But we’re changing and trying to innovate in ways that are beyond traditional new products. This is a cultural innovation.”

Do you want to get your hands on a can and try the disappointment for yourself? Well, there are only three ways to do so: buy limited-edition Stranger Things Coke and Coke Zero Sugar glass bottles online (available starting May 23, 2019), in special themed vending machines popping up in major cities around the US, and as a giveaway item when they purchase a gift or ticket at the World of Coca-Cola in Atlanta. You should be able to grab one of the 500,000 cans yourself without having to venture into the Upside Down. And if not, at least those glass bottles make a great collector’s item.

No word yet if the beverage will get any real mention during the show, though you can see it featured sneakily in this new clip released by Netflix earlier this month:

Stranger Things 3 premieres on Netflix on July 4, 2019.

netflix New Coke Stranger Things stranger things 3
Avatar photo
Sara Roncero-Menendez
  • Website
  • X (Twitter)

A reporter by trade, Sara is a lover of horror, sci-fi, and all things pop culture. From indies to classics to even the strangest schlock, all movies and TV shows are fair game. She believes Batman is the most fascinating superhero, and that Silent Hill is one of the best horror franchises ever made (as long as you don't count the movies). Fun Fact: The only movie Sara will not rewatch is The Room -- once was more than enough.

Related Posts

RWBY Volume 10 Confirmed To Be In Early Development

Pokemon The First Movie Available On YouTube To Watch For Free

The Boys Showrunner Confirms Filming Has Wrapped On The Series

Lost In The Stream The Debut Book By Creator Jeff Rauseo Will Release Soon

Super Mario Bros Movie Sequel Teased By Shigeru Miyamoto

Fantastic Four First Steps Heralds In Final Trailer

Latest Posts

Ichijyoma Mankitsu Gurashi! Receives TV Anime

July 8, 2025

Tougen Anki: Crimson Inferno Will Get A Trailer At Tokyo Game Show

July 8, 2025

AX2025 Preview: HunterxHunter NenxImpact Looks and Feels Impressive and Welcoming

July 8, 2025

AX2025 Preview: Towa and the Guardians of the Sacred Tree Is Anime Hades

July 8, 2025

AX2025 Preview: Digimon Story: Time Stranger Is a Must-Play JRPG

July 8, 2025

Did Kirby and the Forgotten Land’s Follow-Up Just Get Teased

July 8, 2025

Nintendo Is Launching Animal Crossing Crocs!

July 8, 2025
About Us • Our Team • Contact Us • Privacy Policy • Review Policy • Ethics Policy 
Work With Us • Reviews on Open Critic • Reviews on CriticDB
Copyright @2025 The Outerhaven Productions

Type above and press Enter to search. Press Esc to cancel.