Paramount+ today debuted a new ad which will air during Super Bowl LVIII on Sunday, February 11, starring Patrick Stewart and a hilarious ensemble of some of the service’s most popular talent and characters, including beloved animated characters Dora the Explorer and Peppa Pig. This will be the 15th installment of the Paramount+ A Mountain of Entertainment™ brand campaign and the third Super Bowl Spot from Paramount+.
In the most star-studded chapter yet, a team of intrepid adventurers find themselves trapped in an icy canyon on Paramount Mountain. That’s when Patrick Stewart (Star Trek: Picard) steps in to take the reins and attempts a lifesaving hail mary. Stewart is joined by a mix of characters from across Paramount+ Originals and library titles including Drew Barrymore (The Drew Barrymore Show), Arnold (Hey Arnold!), football’s favorite good luck charm Peppa Pig (Peppa Pig), Dora (DORA), Knuckles (Knuckles, voiced by Idris Elba), Jeff Probst (Survivor), Miami Dolphins Quarterback Tua Tagovailoa, and more – as well as music from Creed.
Stewart returns to Paramount Mountain after appearing in the first A Mountain of Entertainment spot that launched during the Super Bowl three years ago. These memorable and award-winning campaign spots, created by agency partner Droga5, continue to leverage Paramount+’s breadth of popular franchises and programming for all the family, especially highlighting the service’s deep bench of animated content.
You can check out the extended ad below: