If you aren’t in the habit of reading the EULA’s whenever you install that new shiny piece of software on your PC, then you might want to think about doing so now. As reported over at Rockpapershotgun.com, EA has got some clever shenanigans hiding in their EULA, namely the following;
2. Consent to Collection and Use of Data.
You agree that EA may collect, use, store and transmit technical and related information that identifies your computer (including the Internet Protocol Address), operating system, Application usage (including but not limited to successful installation and/or removal), software, software usage and peripheral hardware, that may be gathered periodically to facilitate the provision of software updates, dynamically served content, product support and other services to you, including online services. EA may also use this information combined with personal information for marketing purposes and to improve our products and services. We may also share that data with our third party service providers in a form that does not personally identify you. IF YOU DO NOT WANT EA TO COLLECT, USE, STORE, TRANSMIT OR DISPLAY THE DATA DESCRIBED IN THIS SECTION, PLEASE DO NOT INSTALL OR USE THE APPLICATION.
However this also presents a catch-22. If you don’t use Origin then you can’t install or play Battlefield 3 or likely any new titles from EA (Mass Effect 3). I’ve sent an email to EA for their comment, seeing that they are forcing this on you and then are restricting you from playing titles if you don’t want to play by their rules. I’ll post any updates if I get any from them.
Souce – RPS