Twitch and YouTube have this history. While they both fight over users and their videos, both recorded and streamed, it seems that the tide may be turning. We all know about YouTube’s recent decision to change their partnership requirements. Which has caused an uproar with YouTube’s smaller channels and communities, to say the least. So what does Twitch do during this time? Well, they capitalized on it with the introduction of their Video Producer tools suite.
Twitch’s Video Producer gives users of the platform, tools to schedule new videos. Basically, you’ll be able to premier those videos and in an attempt attract an audience. You’ll also be able to interact with viewers during the showing. This will work injunction with Twitch’s Vodcast feature as well. Once the video has been shown for the first time, it will then be added to your list of available videos. Then you’ll be able to leave it as a standalone video or put in your scheduled Vodcasts.
Video Producer will be accessible to all Twitch users and currently available. I checked it out last night and the process is really easy to follow. In addition, it adds a short countdown in front of the video, which I thought was pretty cool – I wasn’t expecting that.
With Video Producer, creators can tap into an array of tools like Premieres to build momentum for videos, setting the stage for more impactful programming, while attracting and retaining fans
To find out more about Twitch’s Video Producer, check out the FAQ here.
But that’s not all, as Twitch has started working on getting its own exclusive content. Disney is also on board thanks to a multi-year deal, meaning we could see Disney’s video game themed shows and more. Disney has been pushing to get involved with the gaming scene and has worked with companies such as IGN, Waypoint, as well as several e-sport events. Disney-managed creators Jacksepticeye, LuzuGames, Markiplier, and Strawburry17, will also be creating exclusive content for Twitch. These creators already stream on Twitch, while uploading their content to YouTube.
It definitely looks like Twitch is making huge strides to perhaps welcome those misplaced YouTube channels that are leaving the platform. Now that battle between the two media consumption giants just got a bit bigger. Now, if Twitch could only do something about their video player, and maybe add some higher bitrates and resolutions to it. Maybe 1440p at 60FPS?
In any event, the media consumption war just got more interesting.